The AI Visibility Audit Checklist: 7 Things Every Page Needs
Structured data, FAQ content, authority signals - here's exactly what AI platforms look for when deciding which sources to cite. Use this checklist to audit your own pages.
AI platforms evaluate web pages across specific dimensions when deciding which sources to cite in their responses. This checklist covers the 7 categories that most influence whether your page gets selected as a source by AI answer engines.
For each category, we explain what AI platforms look for, how to check your current status, and specific actions to improve your score. Use this as a systematic audit framework for every important page on your website.
1. Structured Data (Weight: 15%)
Structured data tells AI platforms exactly what your content is about in machine-readable format. Pages with proper schema markup are significantly more likely to be correctly interpreted and cited.
What to check
- Does the page have JSON-LD schema markup in a `