Insights & Guides
Strategies, guides, and insights for optimizing your brand's AI visibility.
ChatGPT Ads Dropped the $50K Minimum. Here Is What the Self-Serve Platform Looks Like.
On May 5, 2026, OpenAI launched a self-serve ads manager, eliminated the minimum spend, added CPC bidding, and shipped conversion tracking. Two weeks in, here is what the platform includes, what is still missing, and what it means for advertisers.
Sarah·May 2026
Google Just Published Its First AI Search Optimization Guide. Here Is What It Says.
On May 15, 2026, Google released an official guide to optimizing for AI Overviews and AI Mode. The headline: GEO and AEO are "still SEO." Here is everything the guide recommends, everything it debunks, and what the data says about whether Google is right.
Derek·May 2026
ChatGPT Now Sells Ads at $3 to $5 Per Click. Here Is Everything We Know So Far.
OpenAI launched self-serve CPC ads inside ChatGPT with 600+ advertisers, $3 to $5 per click pricing, and a new ads manager. Here is how the ad platform works, what brands are paying, and what the early data shows.
Marcus·Apr 2026
GEO Tools Are Moving Into Your AI Workflow. Here Is What That Changes.
Peec AI, Profound, Semrush, and others are shipping MCP connectors that pipe AI visibility data directly into Claude and ChatGPT. Instead of switching between dashboards, the data comes to you.
Sarah·Apr 2026
AI Visibility by Industry: What the Data Says About Your Vertical
AI visibility varies dramatically by industry. IT gets 11x more AI traffic than communication services. Healthcare triggers AI Overviews 88% of the time. Here is what the research says about your vertical.
Derek·Apr 2026
AI Visibility for Brands: Where to Start When You Have Never Done This Before
A step-by-step starter guide for brands new to AI search. How to audit your current visibility, what to fix first, and what to skip.
Derek·Apr 2026
Your Client Just Asked About AI Visibility. Here Is How to Answer.
Every client is asking about AI search now. Here is what to tell them, what you can show them, and what to be honest about, backed by 15+ named studies.
Derek·Apr 2026
I Asked 6 AI Engines to Recommend the Best GEO Tools. They Agreed on 2.
I ran the same prompt across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. They surfaced 30+ real tools between them, but only 2 appeared on every platform. Here is the full data.
Derek·Apr 2026
The 2026 AI Visibility Scorecard: How to Audit Your Brand Across 6 Platforms
A step-by-step framework for scoring your brand's AI visibility on ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. Run this audit in under an hour and know exactly where you stand.
Derek·Apr 2026
The Multi-Engine AI Visibility Gap: Why Optimizing for One AI Platform Is Not Enough
New research shows citation rates vary dramatically across AI engines, with only 11% domain overlap between platforms. Here is the data on what each engine prioritizes, and why a single-platform strategy leaves most of your AI visibility on the table.
Marcus·Apr 2026
Gemini Just Passed Perplexity: The AI Search Traffic Map Is Being Redrawn
StatCounter data shows Google Gemini now sends more referral traffic to websites than Perplexity, making it the #2 AI traffic source behind ChatGPT. Here is what shifted, why it matters, and what the conversion data says about where to focus.
Marcus·Apr 2026
SEO Rankings No Longer Predict AI Citations: What the Ahrefs Data Shows
Seven months ago, 76% of pages cited in Google AI Overviews also ranked in the organic top 10. That number just dropped to 38%. Here is what changed, why it happened, and what brands should do about it.
Derek·Mar 2026
Microsoft Just Shipped the AI Visibility Tool Google Won't Build
Bing Webmaster Tools now shows exactly which pages get cited for which AI queries. It is the first search engine to offer page-level AI citation analytics. Here is what it shows, how to use it, and why it matters.
Marcus·Mar 2026
The AI Commerce Wars: How Google and OpenAI Are Building Two Competing Shopping Ecosystems
Google launched the Universal Commerce Protocol. OpenAI launched the Agentic Commerce Protocol. Walmart, Gap, Target, and dozens of retailers are picking sides. Here is what the data shows about AI-powered shopping and what it means for brand visibility.
Derek·Mar 2026
Earned Media Triples AI Search Visibility: What the Data Shows
A new study from Stacker measured 2,600+ prompts across 8 AI platforms and found that earned media distribution produces a 239% median lift in brand citations. Here is what the research means for your AI visibility strategy.
Sarah·Mar 2026
Google's March 2026 Core Update: What It Means for AI Visibility
Google's March 2026 Core Update is rolling out alongside the biggest AI Overviews expansion yet. Here is what the data shows about the update's three focus areas, the new Personal Intelligence feature, and what it all means for your AI visibility strategy.
Marcus·Mar 2026
The SEO Tactics That Boost Your AI Visibility (and the Ones That Don't)
Not everything that works in traditional search translates to AI platforms. Research from Princeton, Semrush, and BrightEdge reveals which SEO practices actually improve your AI citation rate, and which ones are irrelevant or counterproductive.
Sarah·Mar 2026
The Best GEO Tools in 2026: An Independent Review
The GEO tools market has exploded from a handful of startups to 20+ funded platforms. After researching them all, here are the ones that actually matter, what they do well, and where they fall short.
Marcus·Mar 2026
The Schema Markup That Actually Matters for AI Visibility
Most businesses add schema markup and then wonder why nothing changes. The problem is not that schema does not work. The problem is they are adding the wrong types, adding them incorrectly, or expecting schema to do something it was never designed to do. Here is what actually matters.
Derek·Mar 2026
Which AI Platform Should You Optimize For First?
You can't optimize for every AI platform at once. ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews each work differently and reward different things. Here's a decision framework for choosing where to start.
Derek·Mar 2026
GEO Tracking Is Imperfect. It's Also Worth Doing.
The gap between what GEO tools measure and what real users experience is larger than most people realize. Here's what's actually going on with AI visibility measurement, and why it matters.
Derek·Mar 2026
The Third-Party Effect: How Off-Site Content Shapes Your AI Visibility
AI platforms don't form opinions about your brand by reading your website alone. What review sites, Wikipedia, Reddit, and industry publications say about you matters just as much. Here's how to manage it.
Sarah·Mar 2026
What AI Crawlers Actually See When They Visit Your Website
GPTBot, ClaudeBot, PerplexityBot - AI crawlers visit your site every day. But they're less capable than Googlebot, and most marketers have no idea what they can and can't read. Here's what's actually happening.
Marcus·Feb 2026
What to Do When AI Gets Your Brand Wrong
AI platforms are confidently telling users incorrect things about your brand right now. Wrong pricing, discontinued products listed as current, features you never built. Here is a practical framework for finding and fixing brand misinformation across ChatGPT, Perplexity, Claude, and other AI engines.
Sarah·Feb 2026
How to Write Content That AI Platforms Actually Cite
Most content never gets cited by ChatGPT, Perplexity, or Google AI Overviews. The difference between content that gets referenced and content that gets ignored comes down to structure, specificity, and how clearly you deliver answers. Here is the definitive guide to writing for AI citability.
Sarah·Feb 2026
How to Optimize for Google AI Overviews: A Practitioner's Playbook
Google AI Overviews pull from Google's own index, not third-party search. That makes them fundamentally different from ChatGPT or Perplexity optimization. Here's what actually works to get your content cited in AIOs, based on what we've tested.
Sarah·Feb 2026
The AI Visibility Audit Checklist: 7 Things Every Page Needs
Structured data, FAQ content, authority signals - here's exactly what AI platforms look for when deciding which sources to cite. Use this checklist to audit your own pages.
Sarah·Feb 2026
GEO vs SEO: Why Your Brand Needs Both in 2026
Generative Engine Optimization (GEO) and traditional SEO serve different purposes in a world where AI assistants are becoming the primary discovery channel. Here's how they compare and why you need both.
Marcus·Feb 2026
What is AEO? The Complete Guide to Answer Engine Optimization
Answer Engine Optimization (AEO) is the practice of optimizing your content so AI platforms like ChatGPT and Perplexity choose your brand as the answer. Learn the fundamentals, strategies, and how it differs from traditional SEO.
Sarah·Feb 2026
How to Get Your Website Cited by ChatGPT
ChatGPT draws from a mix of training data and real-time search. Here's what we've learned about how to increase your chances of being cited in ChatGPT responses.
Derek·Jan 2026
Optimizing for Perplexity AI: A Data-Driven Approach
Perplexity searches the web in real-time and cites sources explicitly. This makes it the most actionable AI platform for visibility optimization. Here's how to rank.
Derek·Jan 2026
How to Measure AI Visibility: Metrics That Matter
Mention rate, citation consistency, share of voice, sentiment - the key metrics for understanding how AI platforms represent your brand and tracking improvement over time.
Derek·Jan 2026Stay ahead of AI visibility trends
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