AI Platform Guides
Every AI platform sources and cites content differently. These guides break down how each one works, what it looks for, and how to optimize your visibility on it.
ChatGPT
How to get your brand cited by the world's most popular AI assistant
Perplexity
How to earn citations from the AI-powered answer engine built on real-time search
Google AI Overviews
How to appear in Google's AI-generated summaries at the top of search results
Claude
How to build brand presence in Anthropic's AI assistant, now with full web search via Brave
Gemini
How to optimize for Google's multimodal AI assistant and its deep integration with Search
Microsoft Copilot
How to appear in Microsoft's AI assistant that reaches users across Bing, Edge, Windows, and Office
Meta AI
How to reach the billion-user AI assistant embedded across Facebook, Instagram, WhatsApp, and Messenger
Grok
How to get cited by the AI assistant with real-time X (Twitter) integration and rapid growth
DeepSeek
How to optimize for the open-source AI platform with massive developer adoption and 97M+ users
How to use these guides
Each platform guide covers how the AI engine sources content, the specific optimization strategies that work for it, and answers to the most common questions. The strategies are practical and specific to each platform, not generic advice.
If you are starting from scratch, focus on one platform first. The one that matters most depends on your audience, your industry, and where your competitors are already visible. Our article on choosing which platform to optimize first can help you decide.
Once you have a foundation on one platform, the guides for other platforms will help you expand. Many strategies overlap across platforms, so the work compounds.
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